modern times has brought into our everyday life a lot of different words and expressions, which we previously knew nothing.For example, "Laksheri" - what is it?What objects, phenomena it refers to?Let's see, after using it right and left, many might not fully understand its meaning.
meaning of the word "Laksheri»
What is it?Like many modern words that too came to us from the English language.Luxury - opulence, luxury, wealth, pleasure and fun.This is the translation of an English noun.
wrong to think that this word is meant solely clothes or cosmetics "Laksheri" - that is super expensive and brands.The concept is, in fact, defines the style and philosophy of life, which can not afford to have a limited number of people.
Laksheri - what is it?This kind of "tag", which can be hung on services, tourism, cars, housing, having a prohibitive cost, even for so-called "middle class".In other words, Laksheri - a limited segment of goods and services intended for very wealthy people who are o
Objects Laksheri.What it is?
Luxury - it is not even "luxury" and not the designation "high-end segment."It costs much higher than those of concepts and means that anything above and "cooler" than it already does not exist in nature.
Cosmetics, perfumes, clothing "Laksheri" - this is the most clear and someone even things available in this elite environment.But it is also exclusive restaurants ("5 star"), food (caviar white, champagne Krug), household appliances (TVs Westvision), cars, boats, jewelry elite stones, watches, sea and ski resorts, hotels, boutiques,beauty salons, movie theaters, in which the road is closed just a mere mortal.
In Egypt, there are resort named "Cleopatra Laksheri Resort."The very title emphasizes his special status, making it clear that the rest of it is not everyone can afford.
This resort is located on the coastline of the Red Sea, in an area renowned Sinai Peninsula (near the Airport "Sharm El Sheikh").It consists of nine separate buildings erected on the fantastic rocks.They placed 324 guest rooms, 152 of which have the status of Luxury.Cleopatra Luxury Resort - is the residence with 5 stars, so there is not to find a room for less than 1 ths. Y.e. (per day).
The complex boasts its own private beach, themed swimming pool, restaurants and bars, a pub, a nightclub.There is a playground for tennis, billiards.There is also the resort and diving center.For children there is a separate program of rest and infrastructure.
Each room is equipped with plasma, a balcony or terrace, air conditioning, everything needed for use, the Internet.Vacationers can enjoy the massage therapists, gym, various water sports.
to the segment "Laksheri" also includes such hotels as The Atlantis (Bahamas), Ritz-Carlton (Japan), Westin Excelsior (Rome), Four Seasons Hotel (New York), Palms Casino Resort (Las Vegas), President Wilson Hotel (Geneva), Martinez Hotel (Cannes), and so on. d. Designated holiday "Laksheri": the Bahamas, Barbados, Miami, the Virgin Islands, Maldives, Seychelles, Belize and the island of Fiji.
be and appear
segment "Laksheri" is considered one of the fastest growing, and long-term perspective.Previously, he belonged to the prerogatives of the European world, but is now progressing rapidly in China, where consumption of goods of class "extra luxury" in recent years has increased several times.
According to analysts, customers' Laksheri "can be divided into 3 groups.The first group will be composed of billionaires, government officials, politicians, representatives of royal families, whose style of luxury is a vital attribute.
second group are relatives, children, lovers, mistresses and concubines, these persons leading a luxurious lifestyle because of their special position in society.
The last group consists of those who want to imitate or impersonate representatives of high society.Buy items with discounts, go into debt in order to emphasize its "special" status and belonging to a select caste.However, any material and social base of these people are not available.
Development and Prospects "Laksheri»
As mentioned earlier, an active consumer of luxury goods in China has recently become.
Analysts felt that the Middle Kingdom will provide about 50% of the profits of the world's luxury goods merchants.In general, sellers of luxury goods revenue until 2020 will increase by about 9-10 percent per year.In spite of the permanent financial crisis, the market for goods of class "Laksheri" will develop, accompanied by acquisitions, buying and selling companies and brands.New vendors will look fundamentally different ways and strategies of conquest potentially promising market areas.
And while "mastodons" and manufacturers of luxury goods are brands such as Chanel, Louis Vuitton, Rolex, Salvatore Ferragamo, Hermes.Audience market "Laksheri" - is 10% of all buyers in the world (about 680 million people).However, by 2025, there should be twice as much.